Global Run Valletta
/ Global Ports Holdings / October 2016
The brainchild of Global Ports Holding – the majority shareholder in Valletta Cruise Port – Global Run Valletta is a new charity race aimed at promoting running and living an active lifestyle, while at the same time positioning Malta on the map for international road races.
Through strategic Public Relations and Communications planning, BPC’s role was to support and raise the profile Global Run Valletta in order to attract runners and walkers. Utilising the agency’s expertise in tapping the correct media channels and focusing in getting the message loud and clear to athletes and families, registrations closed as the event was fully booked a week ahead of the main event. A true demonstration of how, when the message is clear, results will follow.