5G pre-launch campaign

/ Melita / March 2021

pr | video

Ahead of the nationwide launch of 5G, BPC was tasked with supporting Melita to explain how 5G works and what benefits it will bring.

This campaign included the production of five educational videos which BPC oversaw together with Bigger Picture. These videos explained the evolution of mobile technology, Melita’s approach to testing 5G, what 5G is and how it works and the opportunities which 5G opens-up for personal and business customers.