/ Melita / May 2021
BPC’s Public Relations team supported Melita during the launch of 5G.
In addition to helping to co-ordinate the press conference, including liaising with the office of the Minister for Economy, the media and preparing the press release and presentations, BPC also proposed the idea of an activation which highlighted the strength of the 5G network. This activation saw music band M-Team record a track live while playing in five different locations across Malta. The end result was significant coverage across all major news and media outlets in Malta.