Quirky Campaign for our own unique drink; what does Malta taste like?

It taste of Kinnie… the unique bitter sweet beverage made with orange flavouring and aromatic herbs. Like the Maltese themselves, Kinnie has a distinctive character and mixes really well; no wonder it’s part and parcel of everyday life. The quirky and memorable Taste Your World advertising campaign, developed by BPC, and encompassing TV, digital, print, outdoor and point of purchase branding, keeps this brand very much alive and relevant.