Life Just Got Better
/ SFC/VITA / June 2014
What do you do when a client ask for help to launch a new variant of a major branded beverage – within a very challenging timeframe? You just get on with it. This big assignment from Farsons, in spring 2014, made for an interesting few months… from assisting with the brand name, packaging design, and of course producing all the communications and messaging, both online and in the real world. BPC had ample inspiration – Vita offers the great Kinnie taste and half the sugar and calories. It also contains no artificial sweeteners, being naturally sweetened using a blend of sugar and stevia.