‘I am Taste’

/ Diet Kinnie / March 2016

advertising | digital

The I AM TASTE campaign for Diet Kinnie is a bold and impactful reaffirmation of the brand.

The ‘I am taste’ advertising campaign for Diet Kinnie, featuring Nicole Ebejer, the winner of the Face of Diet Kinnie competition, as various fashion and pop culture icons was launched in March 2016 across digital and traditional media, including outdoor and print. Building on the taste platform, the campaign is a bold and impactful reaffirmation of the brand’s presence as well as referencing the longstanding association between Diet Kinnie and the local fashion scene.