Accompanying businesses on their journey

/ HSBC Commercial Banking / July 2019

advertising | video

In developing a campaign that would resonate with business owners in Malta, we were inspired by the metaphor of a journey...

… entailing risks and unexpected storms but, given the right wind, bright horizons too. Featuring a vintage sailing yacht, our campaign presents HSBC as the ideal financial services partner. Our team worked closely with renowned yachting photographer Kurt Arrigo, who also co-directed the work.