A full range of integrated services
BPC provides a full range of integrated services covering all aspects of marketing communications consultancy and implementation.
Market Research
BPC’s Research and Planning Unit represents a key strategic resource. A commitment to a quality service, rigorous application of methodology and ethical modus operandi are the hallmarks of the Unit. With wide-ranging local and international experience, BPC offers ad-hoc tailor made solutions to strategic and tactical business/ marketing issues. We carry out both quantitative and qualitative research projects dealing with various topics and employing an array of methodologies. The Unit’s manager is a member of ESOMAR, the international organisation for enabling better research into markets, consumers, and societies, and all work carried out is in accordance with its codes and guidelines aimed at assuring professional standards worldwide.
Campaign Planning, Strategy & Coordination
Following on from the input generated by market research, our Agency has extensive experience in devising campaign plans and identifying appropriate and effective communications strategies.
Creative, graphic design, corporate, brand identity and packaging design
From initial concept development through to finished artwork or digital graphics, we offer full graphic capabilities and a high standard of graphic work, covering all areas of commercial and corporate design. Recent campaigns have won a number of awards in prestigious international competitions. The ultimate award, of course, is that our campaigns achieve - time and time again - the objectives that have been set by our clients.
Media Planning, Buying & Evaluation
With billings of approximately 14% of the total above the line media spend in Malta, BPC is the largest media buyer and thus uniquely placed to handle media campaigns for clients with requirements in this market. We have developed a strong reputation for offering objective media advice, based on media research and rational analysis.
BPC places media directly in a number of European markets and international media. Moreover, thanks to our strong international connections, BPC can offer cost-effective media solutions, anywhere around the world.
Print & Production Buying
The Production Buying Department plays a crucial role when the purchase of materials and printing from other suppliers is required. Whether the job is a complex annual report or a relatively simple poster, quality and progress - as well as costs - are continuously controlled and checked. In this way, BPC clients receive a fully integrated quality service.
Video Production for Television & Web
BPC has extensive experience in developing scripts and concepts for a wide variety of audio-visual productions. We also get involved in supervising the productions, working closely with a number of suppliers and creatives, both in Malta and other European countries.
Public Relations, Public Affairs, Media Relations, Event Management
BPC has experience in all major sectors: financial; consumer; corporate. Our PR unit has extensive expertise in: strategy development and execution; corporate social responsibility (CSR); media relations; internal communications; crisis communications; lobbying; media; and in creating, managing and staging public relations events. Given our long track record and contacts at senior level in the private and public sector BPC is regularly entrusted by major organisations with public affairs assignments.
BPC has developed the capability to organise special events, ranging from product launches to specialised activities such as stockbrokers meetings, conferences, seminars and work shops.