The first phase of a new advertising campaign for VASCAS is being launched across a number of media in Malta.
‘With 5 outlets throughout the Maltese Islands, VASCAS is a known and trusted brand of jewellery retailers’ said Mark Vassallo, Director of VASCAS. ‘We always put the customer at the centre of our business and what we were looking for was a communications strategy which reflects this. The ‘For Everything You Are’ campaign platform, which BPC developed for us, is proving to be a good base on which we can develop our communications and we are quite excited about the work being developed’.
The first execution shows an earring, hand-crafted by VASCAS’ own designer to show the distinctive VASCAS logo and various precious stones.
http://www.bpc.com.mt/bpc/work.aspx?id=167450
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